The Answer to Yesterday’s Question on Defining Diversity

 I am admittedly a woman of action.  I see something broken, and I want to fix it.  In the annals of ‘how to lists’ advising employees to get noticed, there’s the advice if you see a problem have at least one suggestion solution to present to the boss before you go in and speak to…

An Oxymoron in Networking and Diversity: A Jewish Sky Diver

A few years ago I was with a group of women socializing after work, and we were talking about experiences of going camping growing up.  Each shared her memories, and then turned to me for ‘my turn.’  All I could think of was “We’re Jewish.  We don’t camp.” Such was the reaction today during a workshop…

Burger King Multicultural Marketing “Misstep”…or Worse?

Diversity, Inc., yesterday reported that Burger King “does it right” by pulling its Texican WHOPPER ad following outcry from the Mexican Ambassador in Spain at the ad’s offense.  More than a “misstep” as Diversity, Inc. called it, Burger King seems to base much of its advertising on objectifying or setting up power imbalances between cultures. …

The Road to Multiculturalism is Paved with Good Intentions…and That’s Okay!

 My husband brought home whole milk plain yogurt from the grocery store…again.  Since there was still half a container festering in the fridge from the last time he shopped, I had to ask:  “What were you thinking?”  I tried to deliver the line with a sing-songy up-tone as though I really thought he had a…

Volkswagen Presents Multicultural Multicultural Ad

 Take a look at this new ad from Volkswagen , created by Almap BBDO (Brazil) that pokes fun at diversity and inclusion as the vehicle (ha ha) for creating an intercultural, inclusive ad to reach out to multiple audiences. While many multicultural ads still seem to stereotype or tokenize cultures, this ad playfully and consciously…

Integrating Your Multicultural Programming into your Business Culture

 Reaching out to diverse audiences is often a discussion heard in the marketing department of large corporations.  For companies who have made a commitment to multicultural marketing, this can serve as a platform to promote team building and employee morale by leveraging your external goals to create internal programming.  Here’s how: If your company is…