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Tag Archives: Eastpak

Eastpak’s Little People Backpacks: Offensive or Daring?

Cultural Identity and Unconscious Bias, intercultural communications, Stereotypes in AdvertisingBy shossMay 11, 2010

At first I didn’t know what I thought of this ad from Eastpak featuring little people, actually Eastpak backpacks that turn into super little people, a la the rock star above.   More accurately, I wasn’t sure what I was supposed to think about these ads.  The little person Rock Star is a better guitar player;…

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