Tag Archives: Images of Women in Advertising

American Airlines Joins Intel* in Advertising the Woman-less Workforce

intercultural communications, Women in AdvertisingBy shoss March 22, 2010 2 Comments

What does this American Airlines’ ad have in common with the movie Monsters, Inc? Both envision a workplace with no women in it. Oh, wait, there was the young ‘un wanting to get married and the tough old broad in Monsters, Inc.—the same two archetypes in “The Absent Minded Professor” and probably most other movies…

Not So Unconscious Bias: Woman Hero=Good Ad?

Marketing, Media, Popular Culture, Women in AdvertisingBy shoss December 4, 2009 Leave a comment

My problem with representations of women in advertising is not that they’re beautiful, nor, given my delight with this ad, that they’re scantily clad. Apparently it’s more of a “boys against girls” mentality. I like this ad because, basically, the girl “wins.” She’s smarter, stronger, slyer, and ‘wins,’ while teaching the boys a thing or…