Cultural Exchange and Inclusive Communication

Intercultural Spark

Cultural exchange and intercultural communications brings the world closer together. See how Sao Paulo native Alex de Miranda lives that in his personal and professional life, as President of the Illinois-Sao Paulo Partners of the Americas and as a Cultural Strategist with the intercultural marketing practice, Drumm. Have you ever been asked to speak on…

Burger King Multicultural Marketing “Misstep”…or Worse?

intercultural communications, Marketing, Media, Popular Culture, stereotypesLeave a comment

Diversity, Inc., yesterday reported that Burger King “does it right” by pulling its Texican WHOPPER ad following outcry from the Mexican Ambassador in Spain at the ad’s offense.  More than a “misstep” as Diversity, Inc. called it, Burger King seems to base much of its advertising on objectifying or setting up power imbalances between cultures. …