Can You Use Stereotypes and Still Have a Good Ad?
Take look at this delightful ad for Heineken created by TBWA\Neboko, Amstelveen. The ad does play on stereotypic “likes” of the sexes-shoes for her and beer for him, but it does it in a light, non-judgmental way that works. What is particularly nice in this day of globalization is that while there is a minimal…