Same Product, New Frame How One Marketer/Mom Found Her Purpose
Lucy Colangelo is a longtime marketing communications professional who had created a tried and true process to help business owners find their purpose and authentic voice online. Then a friend asked if this process would work to help her teenaged child, who was in crisis, find focus. It worked. That moment inspired Lucy to shift her focus and create the ShineOn™ Method. Two years in and she’s working to scale this into a full-on ShineOn™ Experience, building it into a digital and personal platform that empowers teens and helps their parents get into a new and powerful conversations with them.