Talk About Cultural Differences: Engineer Meet Marketer

I was reminded of the Human Genone Project during a conference session today looking at “intra-disciplinary” and “inter-disciplinary” approaches to “advancing service science with cultural considerations.”  The conference, funded by the National Science Foundation and presented by the International Services System Engineering Research Lab (ISSER) at the University of Puerto Rico, looks at how “the outcome…

Free Marketing Seminar (Chicago)

Please join me in Chicago for a free marketing seminar I’ll be leading this Friday, January 9 at City Hall:  5 Easy Steps to Marketing Your Business.  In this fast-paced workshop you will learn to clearly define your products or services, identify your target market and strategize how to reach it.  Learn about branding and how to create…