When I first caught a glimpse of an ad on TV of Mother Nature trying to wake up someone who was sleeping, I thought it type-cast women with an out of date image: Women can’t do anything when their “little gift” comes each month. Seeing the vibrant Serena Williams, who is African-American, perfect as a dynamic,…
Talking about racial identity and multiculturalism is trendy, and what good marketer doesn’t immediately exploit a trend to make a buck? Take a look at these three ads that incorporate interracial themes in the creative development of the ad for their client: Starburst-Multiculturalism is the “punch-line” (by TBWA\Chiat\Day New York) This ad builds an analogy…
Take a look at this new ad from Volkswagen , created by Almap BBDO (Brazil) that pokes fun at diversity and inclusion as the vehicle (ha ha) for creating an intercultural, inclusive ad to reach out to multiple audiences. While many multicultural ads still seem to stereotype or tokenize cultures, this ad playfully and consciously…
In today’s “politically correct” world, many advertisers want to include people of different backgrounds in advertising for products that reach across a variety of markets. The key is to make sure that the images are integrated into the ‘story-line’ of the ad, and to make sure they do not perpetuate stereotypes. One ad that gets…
