Wondering how to stay current on tech over time? How about taking that sales call? When I re-launched my business as a just turned age 50+ marketer in 2014, a primary concern was “how do I not be a dinosaur?” Seven years later, I’m helping non-digital natives (aka didn’t grow-up with technology) build their…
Google extended their employee work-from-home plans into next summer because of the Coronavirus pandemic. Businesses opened, only to close again. In-person school is up in the air. And what about you? Has your client prospecting been on hold? Do you feel disconnected from customers because you can’t meet in person? With no immediate…
In the past, non-digital natives, aka those of us who grew up without technology, might have consciously decided to skate through the final chapters of our career without fully embracing the new communications technologies. Not so anymore. Working from home to stay safe and protect ourselves and others demands that we use technology. Furthermore, with…
I was in the middle of the mosh pit at the Village People concert at Riot Fest in Chicago. Someone shouted, “DEATH WALL!” The crowd divided down the middle and then surged toward each other full-force ahead in an adult, Viking-like rendition of Red Rover. A crowd surfer flailed by overhead, leaving a bruise as…
If I asked about new technology two years ago, you would have lamented (or relished) diminishing face-to-face connections, with the growth of Facebook and LinkedIn. A year ago you would have cried (or celebrated) the intrusion of mobile devices into everyday life. Today you might tell me how you shout out loud (Hey, Alexa!) that…
It’s all about detecting patterns and predicting responses. Like it or not, particularly for “non-digital natives” (age 50+; did not grow up with technology), the world has changed. If you are still in business or want to relate to your children or grandchildren, saying it was better before or ignoring the present will not…
“I really have to get on the bandwagon!” is a common lament for business owners, artists or entrepreneurs who are “non-digital natives”–people of an age who didn’t grow up with technology but now need to rely on it to continue to evolve their business. And even when you are ready to dive in with social…
How do you use digital media to build your dream or promote yourself? From finding acting gigs via online casting sites to teaching over 500 artists about the art world with an online webinar series, “non-digital natives,” aka those who grew up without digital technology but won’t grow old without it, share how they continue…
