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Tag Archives: promoting content

If You Don’t Tell Someone, Did it Really Happen?

NewsletterBy shossSeptember 26, 2018

‘If you do something and don’t tell anyone about it’ feels like the marketing equivalent of “If a tree falls in the forest, but nobody is around to hear it.” Either way, you don’t really know if it happened. Creating something new is only half of the process. You have to tell everyone and their…

Who Are You to Promote Yourself? Actually, Who Are You Not To?

NewsletterBy shossJune 15, 2017

Sure, in a business meeting it’s always great to get “3rd party endorsement,” e.g. someone else backing you up and arguing your point, but out in the big, vast, world, if you don’t tell someone you’ve done something, then who knows that you’ve done it? Now you have shows that are about making the show;…

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