What do you do? I’m participating in the Milestone Circles Program for women business owners at the Nasdaq Entrepreneurial Center. On the first day of onboarding, we were asked to take our “what” and layer it with our “why’s.” We were encouraged to think of the most annoying (ahem, adorable) two-year-old ever and go deep.…
How many times do you ask someone what they do, and they recite a list of tasks? Like the UPS Store speed dating commercial: “We do printing, packing, faxing, notarizing, shredding…” Note that she does not end up with a date. And yet, when you provide different services within a business it can be hard…
How can you expand your business’ online footprint? Leverage the power and networks of everyone on the team! Here are five easy ways to get started. Social media: Ask everyone on the team to follow your company’s social pages. Then ask them to invite their friends to follow you. It’s an easy way…
“If you do something and don’t tell anyone about it” feels like the marketing equivalent of “If a tree falls in the forest, but nobody is around to hear it.” Either way, you don’t really know if it happened. With over 50 million new websites launched each year and 20,000+ new products introduced each month…
