How to Learn Conversational Football

Are you a big football fan?   97 to 100M people are expected to watch the Super Bowl this Sunday, when the LA Rams face the Cincinnati Bengals. With those numbers, it’s likely you will be talking to someone this week, perhaps even a current or prospective client, who is a fan. Because beyond a…

Familiarity Breeds Comfort

Did you watch the Super Bowl on Sunday? Was it for the game? The half-time show? An excuse to indulge in chips, chili, and beer?    Who am I kidding? It’s all about the ads.   What was your favorite ad this year? Mine was “Drake from State Farm.” The commercial showed Jake from State…