Putting the ‘Multicultural’ in Multicultural Marketing
Talking about racial identity and multiculturalism is trendy, and what good marketer doesn’t immediately exploit a trend to make a buck? Take a look at these three ads that incorporate interracial themes in the creative development of the ad for their client: Starburst-Multiculturalism is the “punch-line” (by TBWA\Chiat\Day New York) This ad builds an analogy…